• About
  • How We Help
  • FAQ
  • Login
  • Resources
    Read the Blog

    Free financial education articles

    YouTube Videos

    Explainers, how-to's, and more

    Newsletter

    Sign up for our regular updates

    Events

    Join us for free education

  • Contact Us

Why the Market Feels So Confusing Right Now (And What Investors Should Really Focus On)

January 28, 2026

If you’ve found yourself asking, “What is going on with the markets?” — you’re not alone.

Most recently, and especially this year, I’ve been asked more frequently than ever what I think about the markets. These questions come from both clients and friends. At first, I found it puzzling. Why this year? Why more than any other?

Then it hit me: people aren’t just curious — they’re confused.

And honestly, that confusion makes sense.

When the Market Stops Behaving the Way We Expect

Throughout most of our investing lives, we’ve operated under a simple assumption:

  • Good economic news = markets go up
  • Bad economic news = markets go down

That logic feels intuitive. It’s how many of us learned to think about investing.

But in recent years — and particularly this past year — that relationship has flipped on its head.

Take a recent example. We received what would traditionally be considered good news:

  • Real wages increased (meaning wages outpaced inflation)
  • Consumer spending remained strong

Under normal circumstances, this kind of data would push markets higher. Instead, the market declined.

Why?

Because investors immediately assumed that higher wages and continued spending could fuel inflation — and that, in turn, might cause the Federal Reserve to keep interest rates higher for longer.

When Bad News Becomes “Good” News

On the flip side, we’ve seen traditionally bad economic news — like rising unemployment — spark market rallies.

Why would that happen?

Because higher unemployment raises the possibility of rate cuts, which markets tend to welcome.

So now we’re living in a world where:

  • Good news feels bad
  • Bad news feels good

As economist Tim Peters once said, “If you’re not confused, you’re not paying attention.”

Media Narratives and Our Obsession With the Fed

This reversal in how markets respond to economic data has understandably caused investors to waffle over the past couple of years.

Part of the blame, in my view, lies with the media. Economic data is often spun to fit a preferred narrative — and for much of the past decade, that narrative has leaned heavily negative.

Another factor is our collective obsession with the Federal Reserve.

We pay far too much attention to every Fed statement and every interest rate prediction — and that includes economists, at least temporarily. When short-term rate expectations dominate the conversation, long-term fundamentals often get drowned out.

The Fundamentals Still Matter

Here’s the encouraging part.

Despite all the noise, negative headlines, and short-term reactions, the markets have actually performed quite well. Why?

Because markets, over time, tend to ignore the chatter and return to what truly matters: fundamentals.

Corporate earnings, productivity, innovation, and long-term economic growth continue to support the broader market narrative — even when headlines suggest otherwise.

This validates why staying invested and focused on long-term fundamentals has worked for years, even during periods of confusion.

Are We Heading Back to “Normal”?

There are signs that we may be slowly moving back toward a more traditional market environment — one where:

  • Good news is good news
  • Bad news is bad news

But this transition won’t happen overnight.

For true normalcy to return, inflation needs to be firmly in the rearview mirror. While data shows inflation has declined significantly over the past 18–20 months, patience will still be required.

The Bottom Line for Investors

Market confusion doesn’t mean something is broken — it often means we’re in a transition.

Rather than reacting to every data point, headline, or Fed rumor, investors are better served by:

  • Staying focused on long-term fundamentals
  • Avoiding emotional reactions to short-term noise
  • Remembering that markets adapt, even when the path feels uncomfortable

Confusion is part of the process — but clarity often comes with perspective and patience.

A detailed financial planning engagement intended for those preparing to retire and are concerned about turning their nest egg into a paycheck

Financial advisor for those who have saved $1,000,000 or more for retirement

Talk with Sally
Phone: (603) 277-9953
Email: info@sjboylewealthplanning.com
Address: 45 Lyme Road, Suite 204A
Hanover, NH 03755
Contact Us
Quick navigation
AboutHow We HelpBlogContact
Download our free retirement guide - a simple breakdown of health care costs, income stability, and the burden of debt and designed to help you know the recipe for success in retirement. Enter your email below for instant access:
The Financial Guide
Click to Read Now
Oops! Something went wrong while submitting the form.
© SJ Boyle Wealth Planning. All rights reserved.
Designed by Converting Attention