A few months back, we reviewed three foundational charitable giving strategies:
While these tools work well for annual giving, they become exponentially more powerful during major financial inflection points. Here are four strategic plays to consider when navigating significant wealth events:
The Scenario: You hold a large position in a publicly traded stock that has appreciated significantly. You want to reduce concentration risk, but fear triggering a large capital gains tax bill.
The Play: Donate eligible appreciated shares directly to a public charity or a Donor-Advised Fund (DAF). You eliminate the capital gains tax on the appreciation and can claim an itemized tax deduction for the full fair market value of the shares (up to 30% of your Adjusted Gross Income).
Key Timing: Execute before selling any shares to avoid triggering the capital gain.
The Scenario: You are a business owner or investor preparing for a company sale, recapitalization, or merger that will trigger a substantial taxable gain.
The Play: Transfer pre-transaction, non-voting equity interests (LLC, S-Corp, or C-Corp) into a DAF or public charity prior to signing a definitive sale agreement. This removes that portion of equity from your taxable estate and avoids capital gains tax on the contributed shares.
Key Timing: The transfer must happen early—before a binding obligation to sell exists (to comply with the Assignment of Income doctrine) and requires a formal qualified appraisal.
The Scenario: You expect a high-income year due to a performance bonus, real estate sale, executive compensation payout, or strategic Roth IRA conversion.
The Play: "Bunch" multiple years of future charitable giving into a single high-income tax year using a Donor-Advised Fund. You take an upfront itemized deduction when your marginal tax rate is highest, while granting out the funds to causes over time.
Key Timing: Coordinate tax planning early in the year. Leaving tax planning to year-end limits your available options.
The Scenario: Your company completes an IPO, or you have significant equity vesting from RSUs or stock option exercises, creating concentrated wealth.
The Play: Balance diversification with philanthropy by evaluating share donations as trading restrictions and lock-up periods lift. Direct transfers of eligible shares to a DAF allow you to capture peak valuations without paying capital gains tax on the appreciation.
Key Timing: Review holding periods and tax rules (such as ISO/ESPP holding requirements) as shares vest, before making decisions to hold, sell, or diversify.
New wealth often changes how you think about your financial future and the legacy you want to build. Raising your charitable goals before a major transaction preserves the broadest range of tax-efficient options.
If you are anticipating any of these milestones this year, let's schedule a conversation to discuss which play aligns with your broader financial plan.

Financial advisor for those who have saved $1,000,000 or more for retirement